Exercise Draft Example: Sales Pitch

File uploaded by Alyson Emmett Employee on Apr 10, 2018Last modified by Alyson Emmett Employee on Apr 10, 2018
Version 4Show Document
  • View in full screen mode

Sales Pitch Example

 

 

Overview

Exercise Title

Elevator Pitch

Learning Objective

Learners will be able to pitch our product or service in a prepared, organized, and compelling way.

Exercise Description (Optional Text)

Welcome! In this exercise we’re going to practice giving a concise, organized and compelling elevator pitch. Because you never know when you might run into a potential customer! And often we only have a few minutes to explain what we do and the importance products and services we provide.


Take a look at resources below to help you develop your pitch.

Supplemental Content

(Optional Link/Doc)

How to Give a Flawless Elevator Pitch

Understanding Body Language

Unique Selling Propositions

Assessment

Assessment Criterion


Title: How prepared was the presentation?

Description: Presented information in a logical, interesting sequence that listeners can easily follow.

Competency: Preparation

Scale:


Value

Descriptor

2

Poor: Presentation is disjointed or jumps around.

3

Fair: Presentation is logical but difficult to follow.

4

Good: Information is presented in logical sequence which listeners can follow.

5

Excellent: Information is presented in logical and interesting sequence.

 

Title: How well did the learner demonstrate a strong understanding of our product or service?

Description: Communicated key features and the benefits of those features.

Competency: Product Knowledge

Scale:


Value

Descriptor

4

Poor: Key features and benefits were not explained.

6

Fair: Few key features were mentioned without their benefits.

8

Good: Key features were covered with some benefits mentioned.

10

Excellent: All key features were covered along with their benefits.

 

Title: Was the learner’s nonverbal communication positive?

Description: Positive non-verbal communication includes direct eye contact, sitting upright, smiling, and dynamic intonation.

Competency: Nonverbal Communication

Scale:


Value

Descriptor

2

Poor: Learner does not demonstrate any of the nonverbal communication techniques.

3

Fair: Learner demonstrates 1-2 nonverbal communication techniques.

4

Good: Learner demonstrates 3 nonverbal communication techniques.

5

Excellent: All 4 nonverbal communications techniques are used consistently.

 

Title: How well did the learner conclude the pitch with a proposal for follow-up action? 

Description: Conclusion should be casual, but still include a direct ask.

Competency: Professionalism

Scale:


Value

Descriptor

2

Poor: Failed to ask.

3

Fair: Was too direct.

5

Good: Made a casual ask.


Title: Was the pitch succinct? 

Description: The pitch is under two minutes; includes all key components; avoids irrelevant information.

Competency: Preparation

Scale:


Value

Descriptor

2

Poor: Went over two minutes and included irrelevant information.

3

Fair: Went over two minutes, but information was relevant.

4

Good: Was very close to two minutes, almost all information was relevant.

5

Excellent: Was under two minutes, all information was relevant.

Written Feedback Prompts (Optional)

What is the most compelling sentence or phrase in this pitch and why?


What sentence or phrase could be improved in this pitch and why?

Prompt

Prompt Script (Video)

You run into an old client while you’re waiting for a flight.  After exchanging pleasantries, he asks you what you are up to. You’re about to start explaining how you found your new role and the background of the company when his flight is called. You only have a couple of minutes to answer the question before he needs to board. You’re excited because you’re pretty sure your company’s product/ services will be of interest to him.


In under two minutes, record yourself presenting your elevator pitch. Make sure your pitch is concise, organized, and compelling. Speak to the camera as if it were the client. This is your chance to reconnect!

Prompt Introduction (Optional Text)

Please keep your pitch under 2 minutes. You can re-record as many times as you need before submitting your video.


RECORDING TIPS:
- Speak clearly to the camera
- Record in a quiet space
- Listen to the audio playback before submitting

- Select the blue “Submit” button when you’re ready to submit your response

Model

Model Response Introduction

(Optional Text)

None for now

Self-Reflection

Self-Reflection Prompt

(Optional Text)

What did you find to be the most difficult part of this exercise and why?


What changes would you make to your elevator pitch?

Outcomes