By knowing how many times someone watched a video, we can understand the effectiveness of the video and how it relates to the learner performance.
Hi Mohammad Najmuzzaman,
Yes, I can see how this would add value as we know that repetition is an important part of the learning process. It would also generate useful data on what videos learners revisited versus one and done viewing.
Arc is a separate application from Bridge (also works with Canvas), but Bridge is a bit limited in how it tracks repetition. For example, failed attempts are tracked, but it ultimately counts as one completion when a learner completes a course. I'm not sure how complex the request would be.
For reference as others view this Idea, here is where you can find information on Arc Analytics How do I view user insights and analytics for Arc media in Bridge?
Typically, I interact in this community with my technical Bridge user hat on, but with this idea/request, it made me switch to my instructional designer and human performance expert hat.
I'm interested in your additional comment about how multiple viewings of a video can be linked to effectiveness of a video and ultimately to learner performance. Video is a passive media and requires no action. I may watch a video multiple times because I hit play and then got some emails that caught my attention and realized later I missed what the video said. Or, my company may pay me for any time I spend training, so why not watch it a few times so I look busy and get paid for doing nothing? :O (So dishonest...people don't really do that do they?)
I don't see any reliable correlation between times a video is viewed and the performance of a learner.
All that being said, I don't necessarily disagree with the idea of adding the analytic of how many times the video was watched, but for different reasons. If you are looking to gauge learner performance, I think there are more solid interactions and analytics you could rely on. I'm always happy to discuss ideas on this topic with anyone. It's where I get really passionate in our field.
Hi Joshua Pope,
I consider reviewing a video potentially an indication of practice through repetition. Performance should be measured as performance, as you point out, but I use videos all the time for practice. Especially when the video is giving step by step instructions or more process driven. Video is also a nice safe zone to model behaviors as learners move into practicing them. Again the same behavior of going back to review may manifest as the learner works to get it right.
The other value add I see here is just being able to identify which videos are keeping the attention of learners, conversely a video that is repeatedly viewed could indicate it's not effective in communicating it's point. Having that data could be quite handy.
I also acknowledge my bias here as a musician. This morning I'm listening to music on YouTube. As I listen, I'm breaking down chord progression, techniques, choice of rhythm, and phrasing, while often comparing to other performances as I consider my own approach. The activity may be passive, but my brain is pretty active.
I totally agree with Heidi Hess-Bynum here. Learners are trying to grasp concepts and knowing the number of view repetitions will help us understand how effective a video is in making that happen.
I see 2 concerns in your message Joshua Pope.
One is an edge case of watching a video and suddenly switching to a mail that came. It won't always be the case.
Second is a compliance need or incentivization for watching a video specifically in a corporate scenario. Our learners are entrepreneurs who don't have a compliance need or incentive to watch the videos.
Retrieving data ...