Subaccounts or Smart Groups? Maybe both!

Hi Bridge Community! Just curious – are you using subaccounts or smart groups for ‘bucketing’ + affiliating content for your end users? Maybe a mix of both? 

I'd love to hear about your use case, what has worked (or not) for you, and any tips you'd share about set-up and ongoing strategy. 

If this is something you're pondering (maybe you're a new Bridge admin, or new to Bridge altogether – hi!) we have this community page that we recommend reviewing. 

EB